Jay Z has partnered with Parlux to launch Gold Jay Z, which will hit major department stores throughout the U.S. on Black Friday – November 29th.

Firmenich perfumer Ilias Ermenidis collaborated with Jazy Z on the scent, which is described as:

…a white fougere fragrance that contains a layered blend of yellow ginger, white cardamom and grapefruit, with a hint of blueberry. At its heart, an infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper. A rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of “gilded sensuality,” says the press release.

Ermenidis commented on the partnership, saying, “I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success.”

Ermenidis continued, “He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”

Jay Z designed the matte white bottle, which has the logo, GOLD JAY Z, raised and etched in gold. The gilded cap is inscribed with “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage.”

Donald J. Loftus, president, Parlux, said:

“JAY Z is one of the world’s leading artists, entrepreneurs, philanthropists and visionaries of our time. He continues to re-write rules and sets new standards, turning everything he touches into gold. His first fragrance, GOLD JAY Z, captures his original style and distinct brand of success.”